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Brand Book

Agoda Brand Guidelines

​The challenge was to create a brand book that can be a reflection of our new rebranding. Agoda has been traditionally a pure marketing/tech brand, in the market for 12 years without a clear direction on what the brand should look and feel like. 

Developed by the in-house creative team at Agoda. The brand book became an iconic piece that everyone could access to feel the brand, also a step-by-step guide on using the brand. 

Our Agoji's are the leading voice of the narrative that explains in over 80 pages how the brand should look, feel, and sound. 


The Brand Guidelines was one of the most iconic projects we launched in 2021, and the plan is that this "initial" guide will become a real brand book that delights readers, internal and external.

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