Challenge

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Our competitor (LINE and Zalo) have a big market share, specially in the stickers usage among young users. Meanwhile, Viber also have huge amount of expressive and cute stickers.

Therefore, we need to find a way to introduce fun, cute and expressive Viber Stickers among young users in Vietnam. 
 

Idea

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Usually stickers are used through a messaging app. 

But now we want them to use Viber stickers in real life situations with #STICKERFACE web app and make Viber Sticker a trend among young users. 

 

The #Stickerface web app is more than a responsive website, is a fully functional tool that works native on facebook and browser, NO need download!

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Strategy

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To Drive traffic, we are not using Paid Media as GDN, FB Ads, or 3rd Party DSP’s. We purely based on Social Conversation, driven by Influencers, PR, forum and social seeding.