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Antique Boat

360 IMC + Rebranding


Launching a new fish sauce in a sea of fish sauces. Fish sauce is for Vietnamese as olive oil for mediterraneans, the essence of their cuisine. 


So we promised ourselves no cooking shots, no smiley eating scenes and no slow-mo pouring shots. Instead we focussed on the perfection of the product and the millennial Moms it's aimed at. “Make it Perfect”.



A true 360 project, from brand identity, bottle labels and POS to web and social to TV and outdoor!

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