Background

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After a pandemic-related decision in 2020. Agoda's in-house brand creative team took over the content direction and execution of Agoda's social media channels (TikTok, Instagram, Facebook, Line, WeChat). Expanding in over 24 pages and differentiated on Global and local pages, we executed over 40 unique posts a month along with the seasonal artworks needed per market. 
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The global page will dictate the evergreen content, and the localization will come to each page per market. 
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The content innovated on form and message to adapt to each of them, from TikTok Memes or Instagram reels (Chill series) to Line Stickers.