Challenge

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CIMB is one of the largest banks in South East Asia and is opening a new branch in Vietnam where nobody knows who is and what are their capabilities. CIMB Will launch it's new product OCTO App a mobile first banking with micro credits. 

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Solution

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Launch CIMB Bank Credentials in Vietnam with the support of one of the hottest influencers of the moment. OCTO the mascot will be the partner and together will show the extensive network and services that CIMB offers around South East Asia. 

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It's more than a bank is a journey that just begin and is here to be with you, to help you move forward in life.