LG 20 Years 

Background
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LG Electronics celebrates 20 years in Vietnam, since 1995, LG has been one of the pioneers international brands in get the hearts of Vietnamese people. How can we deliver the appreciation and trust given?  

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Idea 
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LG "Cam On", LG will deliver the love given by sending letters to all the vietnamese customers that have been helping the brand to develop. Through a heart touching TVC, Vietnamese will receive an special message from LG. 

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