Brief
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Jollibee is one of the leaders fried chicken brands in Vietnam whose dominating products are crispy and spicy fried chicken. Recently, they have planned to launch a new product – Spicy Chicken Joy. However, it was not successful due to highly focusing on traditional advertising channels.

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Idea

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We found a “cool” way to turn the idea into reality as well as delivered the message of the Spicy Chicken Joy. By utilizing latest AR technology, we created an interactive billboard and developed a Facebook app. 

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How it works?

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Every time the consumers tried the chicken, their heads would become the Spicy Heads. And the audience would have opportunity to create their own Key Visual.

The results where not only successful on product trials, but also letting the consumers to  generate content and create viral loops.