Background

 

Agoji's – Agoda's very own brand mascot - are a great device for our audience to generate brand recall. They express the personality of the brand, becoming an extension of the distinctive Agoda dots. 
​
We took this opportunity to leverage one of the most beloved platforms for Asian audiences: LINE. 
​
Our project took over as an internal initiative and we were able to localize them for WeChat China, Thailand, and Japan. More to come.