Background

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Saigoneer is one of Vietnam's leading English-language publications and churns out high-quality, local content for those living in Saigon across topics such as news, street food, history, art, culture, events, development, among many others.

"From its people to its pastimes, its food culture to its future development, Saigoneer aims to unearth the southern hub's best-kept secrets".

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Solution

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Redesign the user experience to launch Saigoneer 2.0, a new version of the current site to look forward new cities and countries. A place where the user is the main character of the story.