Digital Campaign - CSR

Background

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Vietnam is a rapidly developing country, with over 95 million people as of 2017 Rapid development combined with nonexistent eco sustainability standards and higher levels of rural exodus with low levels of education have caused huge population density and pollution in cities.  

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Idea

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Challenge students to take action! Teaching about law, eco sustainability and international standards to inspire them and be the generation of change. At the same time help them to be heard contributing ideas to change the situation!

Results

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Kirin with the department of education have raised this program in more than 63 districts across the country, involve over 143,000 kids that joined the test and contributed with their ideas for a better Vietnam.