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Profile

About Victor

Summary
Victor_Fontan

Over 10 years of extensive experience working on advertising, marketing, and digital transformation; +7 years leading marketing and creative teams. 

 

Victor started his career in Spain on advertising and PR agencies working with Fujitsu and MSD, soon enough he understood that advertising was the moving force to develop his career.

 

Later on, he moved to Vietnam where he contributed to growing numerous start-ups and specialized in the digital marketing and creative space through working with international leading companies such as KFC, Viber, LG, Skyscanner, etc, he gained recognition as a leading creative in Asia by winning numerous regional and international awards such as Vietnam's Hottest Creatives 2020, The Work 2020, The Caples London and so on.

Experience

Agoda (Booking.com)

Senior Global Brand Creative Manager (Promoted from Global Brand Creative Manager)

  • Led and built an in-house creative “agency” of 15 multi-disciplinary creatives. The in-house creative team increased its value due to the pandemic (over 1,200 projects a year. From App redesign to brand identities, pitch decks, design systems or storyboarding). 

  • Launched over 100 global B2B & B2C campaigns on a weekly/monthly basis (+15 Markets on +20 languages) and product/marketing initiatives to grow the business (EasyCancel, GoLocal, Double-days,…)

  • TV commercials in Australia, APAC, Japan, and produced +45 In-house YouTube video ads in 2021.

Experience

Heroleads

Regional Head of Marketing (APAC)

  • Lead company rebranding and experience design (Reduced cost per lead by 200% and increased B2B leads by 400%).

  • Partner manager for Facebook, Tik Tok and Google SSG revenue activation (Product & events).

  • Led product design for HeroAI (AI marketing automation tool) presented at Google Summit'19

DDB Group Vietnam

Digital Creative Director (Promoted from Head of Digital & Senior Planner)

  • Grow agency from 0 to 40+ employees and over 12 clients to win more than 8 international awards such as bronze as “2019 Best Creative Agency” from Campaign Asia.

  • Lead creative team in every digital project, from social content to web design. 

  • Build and lead Performance Marketing team to winning pitches as Skyscanner or Mon Hue (Largest F&B in Vietnam with over 200 stores in 2015).

Clients: Tetra Pak, Skyscanner, CIMB Bank, Circle K, Kirin, Vinamilk, Sabeco, Jollibee, Budweiser, Diageo, BIDV Metlife and Joico. US Market: Stanley Furniture

Saigoneer

Creative Director & Head of Marketing

  • Rebranding of Saigoneer to play at a regional level. (Funds from 500 Startups & Google Ventures)

  • Strategic partnerships with top media publishers in the APAC region (Nikkei Asia, TimeOut...)

  • Led creative direction for a diverse portfolio of clients and Saigoneer's very own content. (Branding, social strategy, photography and video production)

Sonice

Head of Growth (Shareholder)

  • Define and Execute Strategy with scalable growth from 20K to 180K users in 6 months

  • Reduce Social Advertising (CPA) by 40% compare Industry benchmark.

  • Stable Organic Growth in an average of 35% a month.

  • Design Sprint - Pivot product from C2C Marketplace to B2C - O2O Boutique Store. 

  • Winner of 2016 UI/UX Hackathon in Vietnam

​ADK Vietnam

Creative Director & Head of Digital (Promoted from Digital & Social Manager)

  • Led and managed the strategy, creative and digital departments.

  • Reduce 30% budget and increased 300% performance in Social Marketing

  • Overachieved 308% KPIs during 6 months Plan for Viber Account to overcome our competitor Line App. 

  • 200% KPIs in C2 with more than 21M Impressions and 2M Entries in 3 Months

Clients: Viber, KFC, Guardian, LG Mobile, LG Electronics, Rohto... 

Jury & Awards

Jury 

  • PHNX 2022 by The AdForum - Awards Jury Member

  • Transform Awards India 2021- Awards Jury Member

  • Transform Awards Asia 2021- Awards Jury Member

Awards

  • Gold - Transform Asia 2021

  • Vietnam's Hottest Creatives 2020 by Campaign Brief Asia

  • The Caples London 2020

  • The Work 2020 by Campaign Brief Asia

  • Top 6 Interactive Ads - 2020

  • CRESTA Awards - 2020

  • Best Independent Agency 2020 by Campaign Brief Asia

  • R3 - Most business wins 2019 (DDB)

  • Smarties MMA Vietnam 2019 (x2)

  • Mumbrella Asia 2019 (x3)

  • Winner 2016 Product design Hackathon, Vietnam

Jury & Awards
Skills
  • Branding and Advertising (Creative Direction, Art and Copy-writing)

  • Product & Experience Design (UI & UX)

  • Innovation (Commerce, Chatbot, IoT and CRM)

  • Growth Marketing (SEO/SEM/ASO, Display, Social, Email) 

  • Sales x Marketing (CRM, Automation and Account-based Marketing)

  • Team & Project Management 

Skills
Tools

Figma, Adobe Suite (Lightroom, Ps, Ai and Xd), Sketch, Final Cut Pro, Google Suite ( Data Studio, Analytics, Display and SEM), Facebook Ads, Google Ads, HubSpot, Salesforce, Tableau... 

Language

🇪🇸 Spanish

🇬🇧 English

Contact

E: Victor.fontang@gmail.com

P: +66 0957609708 (Thai - Whatsapp) & +81 (0) 70 8978 7795 (Japan)

Contact
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