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Johnnie Walker 

CRM - Experience Design

Challenge

McCallan and Chivas has gain a big market share of Vietnam market with a consistent growth over years. This is due to their  strategy in retail and Key venues. Then the question of Diageo was, how can we gain our customers loyalty and provide them a tool to increase LTV?
 

Idea
 

We’ve created a special event where top speakers will give their insights to other successful business owners. Creating the Circle of Speakers. Every week an event will be host for a few number of people. Once they are on the event we will introduce "The Society” a new platform where exclusive content and deals meet the demand of the most high-demanding customers. 

 

Brand will open a new communication channel and revenue stream as part of private delivery service with X amount of dollars spent. 

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