Background

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George Town Festival is an annual, month-long celebration of culture, heritage, art, and community.  In the last edition over 1,5M people attended what is called one of the most exciting and largest art event in Asia. But how can we make all this people enjoy and enhance the experience?

 

Insight
 

Facing difficulties to find or enjoy the exhibits is a major concern for any art lover who attends a Festival. They mostly use Google Maps to find the relevant places, but cannot access to full information easily. 

 

Idea
 

Art-e is about a series of interactive experiences within the city using mobile and IoT devices as a medium. It is not only designed  for guidance purposes, but also to enhance the connectivity and interaction with the Artworks.